Do you ever get that urge to stick on a funky record, turn up the volume enough to feel the bass line thumping through the floor boards and dance like no one is watching? If the answer to that question isn’t yes, you’re definitely lying. Whether it be a once in a lifetime thing or a weekly occurrence, we’ve all got a secret record stash of whatever it is that gets us groovin’ to help us dance our troubles away (even if we look more like drunk dads at a wedding than extras from Fame).
Luckily for us, Cardiff based trio We’re No Heroes know just what we need to do exactly that and their brand new single is ready and waiting to knock you sideways.
‘Youth’ is a funky feel-good single that not only perfectly introduces you to the band (if, like us, this is your first meeting), but it slots in amongst their previous releases with ease. Quite noticeably the band’s biggest influence is disco pioneer and music legend Nile Rodgers, although ‘Youth’ is slightly less Saturday Night Fever and a little more indie groove.
The general feel of the track is derived from a straight drum beat coupled with a bubbling bass and clean guitar riff, that run over each other like mercury. All of this leads into the chorus, which you discover like a pot of gold at the end of the rainbow. Complete with heavenly harmonies and hand claps (hand claps!), the chorus, made up of one line repeated twice, shimmies its way so far into your mind that you have no choice but to let it do its thing.
We’re No Heroes know exactly what to do and when to do it in order to create irresistible music. Previous releases ‘Voodoo’ and ‘Stay Weird’, which wouldn’t be out of place on a Duran Duran album, not only give proof of this, but they capture what it means to be in this band and the passion that pumps through their veins.
Listening to ‘Youth’ makes you want to get up and dance, no matter where you are and what you’re doing. It makes you want to do something spontaneous, like go for a long drive with no destination in mind, or tell someone you love them. ‘Youth’ should come with a label: 100% satisfaction guaranteed.